Tag Archives: marketing

Take Control of your Personal Brand to Get Ahead

In the age of digital technology and social media there is nowhere to hide. Whether you like it or not your personal brand is out there.  Need convincing? Google yourself, what does your online presence say about you?   Those of you who are unseasoned with the finer points of personal branding may be surprised with the plethora of information that appears when you read your Google search results. From social media chats to Twitter rants and the range of images you have uploaded; all congeal to form a canvas of your personal and professional life. If you were to ask a total stranger to form an opinion about you and what you represent based on this information, don’t assume you’d know their response. You may be surprised with the disconnect between who you think you are and what you… More

Posted in Career Climber, Business Buddy, Be inspired, Blog Posts | Tagged , , , , , , | 1 Comment

Create a Memorable First Impression with a 30-Second Elevator Pitch

You’ve heard the old adage “you never get a second chance at a first impression”.  But the truth is, so many people fail to create a good impression when introducing themselves at a business meeting, networking event, or even a chance encounter. People often struggle to convey who they are and what they do in their introductions. How often have you been introduced to someone and told their name and job title, but end the exchange no closer to understanding who the person is or what the person actually does? How often have you introduced yourself that way? Take these two illustrations; “I am a Principal IT consultant at Computer Systems”, instead of, “I help blue chip companies find simple and cost effective ways of connecting with their customers through IT.” Which introduction was more informative? Often overlooked, but it’s… More

Posted in Career Climber, Business Buddy, Be inspired, Leadership Challenge, Blog Posts | Tagged , , , | 32 Comments